Tea Forté
Promotional Packaging
The project was to create a series of fictional variant packaging for a real product that would act as a limited time promotion. Tea Forté is a company that prides itself on a premium experience and strong design style, and the variant packaging needed to reflect this.
The packaging choices were made to represent a series of bold design trends in advertising through history, from the detailed, wordy advertisements of the 1800s to the bright, minimalist geometry of the 1960s. A female character was created and used on every packaging to create narrative cohesion, as well as a tea-green dominant color pallet.
